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Brand Humanization and Industry Personalization: How Technology Giants have revamped into Think tanks in today’s Disruptive Technology era

While innovative learning with problem solving is need of the hour. If you’ve ever wondered how valuable a company is or in short its capacity to bring in revenue as well as what its assets are worth, The most common way to do it is to look at its market recall and brand capitalization. It’s the net accrued result of a company’s historically reported and expected performance by the company itself. The reports are in the form of analysis and speculation which includes financial performance further influenced by broader industry and market movements, and general economic conditions, trends, and sentiments at large. While a wide array of metrics are used to compute a company’s true or intrinsic value, such as revenue, expenses, net income, profit margin, dividend, debts, and equity. Still, all of them are the result of a company’s efforts. If you drill down to the core, a company thrives on three things: a great product or service, a stellar team, and its so-called ‘moat’ or competitive advantages.

We decided to drill down on the human factor and study which NASDAQ or NYSE listed tech companies employees drive the most revenues in a year thus being the most valuable human capital in this sector.

While revenue was chosen as the key metric here as it’s the direct result of workers’ efforts, and can be attributed to a set period as opposed to the market cap which takes potential future operations and performance into account. So without further ado here are the top 20 tech companies with the most revenue generated in 2018 per employee. To be fair while many tech companies outsource a significant portion of labor to firms in low income and low labor protection countries such as China and Taiwan. Apple, for instance outsources a huge chunk of its assembly to Foxconn and a significant portion of Facebook’s content moderators are located in the Philippines.

The winner

You probably haven’t heard of the winning company in this list, as it’s less of a consumer-facing one. It is Tech Data and is one of the world’s largest technology distributors which is helping companies like HP, Apple, Cisco, Microsoft and many others to bring their hardware devices and software applications to market without a glitch.With only 14 thousand employees globally, and a revenue of $37.2 billion in 2018, their average staffer is responsible for an astonishing $2.66 million in annual revenue. Apple’s average trails behind that of Tech Data by just $4,000 less in yearly revenue which has catapulted their brand humanization and HR personalization campaigns to the next level ahead.

The obvious ones

Despite having an enormously large workforce ranging between 40,000 (Facebook) and 100,000 (Apple, Alphabet) employees, Apple, Facebook, Alphabet (Google’s parent company), and HP still manage to reach the top due to their equally astronomic revenue streams, ranging between $55 billion (Facebook) and $265 billion (Apple). Netflix has the smallest workforce among the top three. With just over 7,000 employees globally it has managed to generate almost $16 billion in revenues.

The lesser known names

Many of the lesser known names in this list have a business-to-business model. Tech Data, CDW Corporation, Scan Source, Avnet, and PC Connection all distribute technology to companies, governments, and educational organizations. Broadcom focuses on semiconductors which are used in microchips and technology infrastructure software. SBA Communications owns, manages and leases telecommunication towers. Insperity provides human resources and business solutions designed to improve companies’ performance. ePlus is in the business of IT assets selling and financing.

Hardware vs. software

Notably only four of the top 20 companies predominantly rely on manufacturing hardware products, namely: Apple, Broadcom, HP and iRobot. While Software, media, and service providers reign and expectantly will increase their dominance in the coming years due to their ability to keep labor and delivery expenses low.

Tech vs. other industries

Finally, how does the average revenue per tech worker compare to those in other industries? According to a 2017 report by Craft, the energy sector yields the highest revenues per employee, followed by the financial industry, healthcare, utilities, and then tech.This might be explained by the sheer number of publicly listed tech companies, which negatively influences the average. In contrast, the other leading industries seem to have fewer companies publicly listed, and don’t warrant the creation of a dedicated exchange.

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